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Is music-streaming the new radio? At least one Spotify executive has escalated the idea to declare radio’s obituary.
“Radio is of the past – it’s not relevant,” said Austin Kramer, the global head of dance & electronic music at Spotify, during a panel on playlists at Paris Electronic Week. “We are getting information [on tracks] 24 hours after their placement [on playlists]. Radio can’t do that.”
The former SiriusXM staffer added: “Being from radio, it’s sad to say, but that’s really the truth of it. There are certain companies in the US like CBS that say they do look at Spotify. I think it’s just a matter of time before radio either adopts that philosophy and admit they are looking at things like Shazam and Spotify, or they die.”