Sony Music Overhauls Legacy Label to Adapt to Streaming (EXCLUSIVE) –

Promoting catalog on streaming is a dramatically different proposition than pushing physical product, according to a veteran distribution executive. “Format changes have always given catalog a bump,” the executive says. “But what’s different now is the idea of lifetime value — before, you were trying to get people to buy something once, but now you’re trying to get people to keep coming back.”

Key to that repeat business is discovery, which is generally discussed in terms of new music but is just as relevant for catalog. “When a song or an artist is featured on, say, [former] President Obama’s Spotify playlist, or in film or TV or in a commercial, it can lead to a big boost in streaming numbers,” says another major-label executive. “For example, [the N.W.A biopic] ‘Straight Outta Compton’ led thousands of people to discover N.W.A and Ice Cube and Dr. Dre’s older cuts.”

Source: variety.com

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