Mois : juin 2018

Spotify Can Boost an Artist’s Royalties by $163,000 With One Playlist Add

Spotify now has the power to make an artist famous — with one playlist add.  It also can dramatically boost an artist’s earnings with a simple drag n’ drop.According to a study recently conducted by the University of Minnesota and the European Commission’s Joint Research Center, songs remain on Spotify’s top-ranked playlist, Today’s Top Hits, for an average of 74.4 days.  At the time of this article’s publishing, that playlist is just shy of 20.3 million followers.With that many followers, an artist has a serious chance of catapulting a long-term, lucrative career.  In the short term, getting included in that single playlist may dramatically increase that artist’s revenues.Furthermore, songs that are in the Today’s Top Hits playlist typically experience a play count increase of nearly 20 million.  This equates to a tentative royalty payout of between $80,000 and $163,000.

U.S.A. – Musicians Are Poorer and More Abused Than Regular People, Survey Says

Other notable findings include low median income, higher rates of mental health struggles, and a higher rate of substance abuse compared to the general public. Surveyed musicians reported a median income of $35,000, with $21,300 coming from music related sources in 2017 (the report also points to the American Community Survey’s findings, which puts musicians’ annual median income between $20,000 and $25,000 from 2012 and 2016; general median personal income is estimated at $31,099). The majority of those music-related earnings (81 percent) were reported to be from live events, and findings also indicate a high degree of skewness—that is, inequality—within those earnings. Sixty-one percent of participants said their music-related income was not enough to meet their living expenses.

France – Diversité Musicale dans le paysage audiovisuel 

Ce neuvième rapport annuel fait état de peu d’évolution des taux de musique, d’une progression de la diffusion sur le panel, notamment sur l’univers de la vidéomusique (+1,7%) qui ne saurait toutefois masquer un recul de la diversité, tant en nombre de clips diffusés (-13,5%) que d’artistes exposés (-4,1%), constat qui s’accentue sur le câble-satellite.Sur les chaînes numériques hertziennes et pour un volume d’heures de diffusions musicales en hausse (+2,4%), seule la diffusion de concerts progresse (+6%), au détriment du live plateau (-11,5%) pour un nombre moindre de programmes (-9,2%) comme d’artistes exposés (-1,6%)..

The Outlook for Music Catalogue: Streaming Changes Everything

None of this means that catalogue is dead, but it does need an overhaul if it is to retain relevance. Selling people nostalgia is no longer enough on its own (though of course a solid market still exists for selling digital remasters to aging rock fans). The Guardians of the Galaxy is a great example of how to make catalogue work in the current market. For young fans of the movie, the music is simply the soundtrack to part of their culture that just happens to be decades old. The music is given new cultural context for a new generation. This is the sort of thinking catalogue needs to thrive in the streaming era.