Many tools which deliver and market content on a global scale exist well within the reach of an artist on their own.
“BE HONEST WITH YOURSELF: IS THIS LITTLE MORE THAN A VANITY PROJECT THAT ALLOWS YOU TO ALIGN YOURSELF WITH MUSIC YOU LIKE?”
Many artists have distribution deals of varying shapes and sizes, or direct-to-consumer platforms, readily available and are more than versed in self-promotion.
With that in mind, consider this: is your label going to just be creating another unnecessary administrative step between the talent and their fan base?
Be honest with yourself. Are you a visionary who is truly going to bring this overlooked music to the world (hopefully you are)? Or is this little more than a vanity project that allows you to align yourself with music you like?