Merlin: Indie Labels Point to Growth Beyond Their Borders as Digital Dominates With 14 Billion Monthly Streams

The percentage of Merlin members who say audio streams account for the bulk of their digital revenue continues to grow.
Merlin, the indie label licensing and collection juggernaut, is helping its 20,000 labels, imprints and indie distributors grow beyond their home markets.

In a survey of its membership, 42 percent of the responding members said that the majority of their digital consumption revenue comes from outside their home territory, up from 39 percent  in last year’s survey. Overall, 18 percent of Merlin members said that the majority of their revenue, including physical and digital sales revenue, comes from outside their home territory.

Source: www.billboard.com

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