Here are some tips to get the most from your limited event marketing budget.
Gather — and use — data
Most likely, you’re marketing on a few different channels — email, digital advertising, and various social media platforms, to name a few. All these channels provide metrics that can tell you what’s working — and what isn’t — with your current campaigns.
“Review your data as frequently as possible,” suggests Amanda Severs, Senior Manager of Customer Success at Eventbrite. “By understanding channel-specific performance, you can better adjust your event marketing budget based on where you’re seeing the highest ROI.”
Learn how to get a better bang for your buck with these two lightweight ways to gather data: