Spotify is today (July 19) rolling out a new feature in beta which is designed to democratize the process of getting playlisted by its 100-strong team of global editors.
This new tool allows anyone – whether artist, label or manager – to directly submit their unreleased track for consideration on a Spotify playlist. (Labels submit via the Spotify Analytics platform; artists/managers submit via their Spotify For Artists account.)
The submission process requires each party to contribute detailed information about their track, including genre, mood, instruments used and whether it’s a cover or an original composition.
After that, the track effectively waits to be discovered; Spotify editors will search through this new database to locate music which matches what they require for their playlist selections.