Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years.
Where listeners used to rely on full-length albums for their music, they’re now flocking to playlists. This means that to get the most out of promoting your band, you’ll have to approach things a little differently. Here are eight ideas to help you get started: