What happens when artists and record labels build and buy their own media companies?

But aside from political progress and brand paranoia, this trend is also fundamentally a story about business models.

On one hand, as online music media brands struggle to diversify their revenue streams beyond the pennies they get from advertising, several of them are increasingly taking on the marketing grunt work of record labels and embracing more integrated roles in artists’ release campaigns.

“WHETHER WE LIKE IT OR NOT, THESE TWO ENTITIES—MEDIA COMPANIES AND RECORD LABELS—ARE BECOMING MORE SIMILAR THAN EVER.”

On the other hand, as the traditional major-label model faces growing skepticism, said labels are not only exploring more holistic, service-oriented deals with their artists, but are also scrambling for the right talent and expertise to help them achieve cross-media cultural impact beyond sales alone.

Source: www.musicbusinessworldwide.com

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