As artists, we are always trying to get our fans to do stuff; buy merch, share our content, tell friends about the music, pre-order our album, and so on. The problem is, people are bombarded with these requests. Everybody is trying to make money off of the content they create. Even my favorite nerdy meme profiles on Instagram are selling shirts and other items. How do you reach people through all the noise, and more importantly, how do you reach them and then have them respond favorably? It’s nothing new or groundbreaking, but you should consider using incentives to drive

Source: www.musicindustryhowto.com