Spotify’s Risky Play: Direct Artist Licensing

While the deals themselves have been modest so far, several people with knowledge of the agreements told the New York Times that major labels see the licensing deals as a very real threat with the potential to reimagine how the music industry functions.

Six different sources with knowledge of recent deals struck by Spotify told the New York Times that the streamer has paid advances of “tens or hundreds of thousands of dollars” to management firms and other companies that represent artists who are not signed to a record label.

The deals offer artists and their teams a bigger share of the proceeds from music streamed via Spotify, and, according to the New York Times report, the deals are non-exclusive, meaning the artist can license the content to Spotify’s rivals, such as Amazon or Apple.

Source: www.hypebot.com

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