Africa: The Rise of an Undervalued Music Powerhouse – Exclusive White Paper

Midem today publishes an exclusive white paper devoted to the music business in Africa.

Its findings include:

Potential for developing the continent’s music industry is massive, driven by cross-genre talent and a music-hungry fan base that is young and mobile-friendly.

Major labels including Universal Music Group and Sony Music Entertainment are showing renewed interest in doing business in Africa.

Artists, labels and governments need to improve understanding of the value of copyright, structure (or establish) their rights collection services and provide copyright protection.

The idea of creating a pan-African guild representing and promoting rights owners across Africa, providing a forum for cross-border discussion within the music business community and capable of lobbying at an inter-governmental level.Africa should launch more regional music streaming platforms carrying local artists.

There is a need to develop adequate concert venues and establish a network of talent agencies and management and simplify the movement of performing artists throughout Sub-Saharan Africa.

Source: insights.midem.com

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