Live business is booming in Europe. Greenfield, indoor and street festivals, multi-day open air concert series, family shows, theater performances, real or electronic sports: fans have literally thousands of events to choose from.
The offering ranges from gigantic 90,000-capacity flagship events such as Rock Werchter in Belgium to boutique festivals, like Summer Nights at the Bandstand in Glasgow, Scotland. The intimate 2,250 capacity series of twelve concerts just surpassed £1 million ($1.3 million) at the box office for the first time this year.
The wealth of choices, combined with cheap flights, has fostered travel-happy festivalgoers. A recent survey by Festicket, based on an analysis of its own member base of over 1,000 festival partners and 2.5 million-plus users, showed a 29 percent increase in people going abroad to music festivals.