Sync licensing is an important driver, both creatively and financially, for artists, composers and producers. At a basic level, granting a sync and master license means to allow a third party to use the copyright and sound recording of a musical work in timed relation with visual media (ie. TV, Film, Ads, Trailers, Video Games, etc..). In my experience, sync is an art form that can add a dynamic layer to an artist’s story while also providing a significant revenue stream.
Catégories :Infos générales