Now, The Orchard has responded to the increasing presence of independent acts with a new division headed up by Tim Pithouse.

Pithouse joins The Orchard as Global Head of Artist & Label Services effective November 1, 2018 – moving over from his prior role as General Manager, International Marketing and Artist Development at Sony Music Australia.

In practical terms, Pithouse will head up a division which, for an enhanced fee, will offer Orchard-affiliated independent artists and labels a more holistic set of global services – including the likes of radio promotion and traditional PR – when compared with the company’s standard client agreement.

Pithouse will be based in New York and report to The Orchard’s CEO, Brad Navin.

Source: www.musicbusinessworldwide.com