Eventbrite has announced a new partnership with YouTube to offer live tickets to musical acts — right alongside music videos on the platform.
YouTube already has an On Tour section that appears below videos. This section offers the user the ability to buy tickets to live events handled by Live Nation and Ticketmaster. Now, Eventbrite and Ticketfly live events will be included in this section.
Eventbrite says this is a meaningful new way for artists to connect with their fans.
“We believe that it’s critically important to the future of the music industry for artists to connect with their fans (and reach new ones) online, as well as ensuring there are clubs and venues of all sizes across the country for them to play in,” the company emailed. “We’re proud to form partnerships that play a part in bringing artists, fans, and promoters together online, and to support connections built offline through live shows.”