In order to combat what he saw as unfair payouts in the music industry, former musician David O’Brien had an idea.
Why not create a streaming music service designed to bring unique and often overlooked music to the masses?
His idea – Humbolt – would allegedly support the indie music industry in a sustainable way. Available on iOS and Android devices, O’Brien envisioned a world where artists and labels benefited directly from fans. At $2.99 a month, he promised users an inexpensive indie music experience.
There was just one problem. CEO O’Brien was completely inexperienced.