Following its acquisition of World Circuit Records, BMG has extended a deal with Berlin-based rights company GEMA to license digital services to new territories, African countries included.
BMG’s Ama Walton: The new deal "makes life easier for music users…"
Other territories involved in the deal include the Middle East, Turkey and Russia. The company had been involved in licensing Anglo-American repertoire to 38 European countries through GEMA subsidiary, Anglo-American Rights European Service Agency (ARESA). The new deal adds 48 more territories.
“Ensuring songwriters get the money they deserve in the streaming age is a simple concept but an incredibly complicated process," said BMG CEO Hartwig Masuch.