And you thought your PRO was bad. Well, they’re not all bad, for certain, though many suffer from some serious transparency issues, antiquated collection methods, and slow payouts.
All of which may open a serious market opportunity for AMRA, which was quietly acquired by Kobalt back in 2015. The company, which bills itself as a global digital collections society for independent songwriters and publishers, seems to be attacking the market in a similar fashion to Kobalt.
Now, AMRA — not to be confused with the Australian Music Retailers Association — is announcing a major European expansion, with a northern outpost in Stockholm. The Swedish footprint will allow AMRA to grow its presence in Scandinavia and other northern European countries.