More than ever before, indie artists are pushing the envelope to rise above the noise, navigating discovery in the DSP era. The 10s of millions of tracks accessible through Spotify, Apple Music and other platforms begs a key question: How do you compete for attention in such a crowded space?
Suffice to say, playlisting has become the go-to answer. .Spotify users now spend half their time listening to playlists they create themselves, are algorithmically generated, or are curated by tastemakers. A spot on a playlist with a large following can help boost a track beyond just organic growth.