You know hashtags can extend your reach, right? You know you can get more shares, more traffic and more followers, right? So you toss a few hashtags into your tweets and Instagram posts based on the most obvious words…
Hashtags can be very powerful on Twitter and Instagram. And LinkedIn is even pushing hashtags, so who knows? The power of hashtags on Twitter is visually evident on this graph. But doing research pays huge dividends. We recently prepared tweets for two different divisions of a huge organizational client. We did the research. And we worked with each division to write the tweets. It was beautiful.