In fact, Futuresource Consulting has predicted that those subscription numbers will reach 235 million by the end of the year. What’s more, the company goes on to forecast that the number of global paid subscribers could even reach as high as 350 million by 2022.
All this is music to the ears of the music industry, which is finally basking in cash again thanks to that new streaming revenue. As you may or may not recall, many experts had foretold that streaming income would never make up for the decline in physical sales revenue, yet here we are with ear-to-ear smiles all around growing wider by the day. But could this growth also lead to unforeseen changes that might temper the expectations of ever higher profits?
Maybe The Price Isn’t Right