YouTube has claimed that it paid out over $1.8bn to music rights-holders in the 12 months to the end of September this year, in advertising revenues alone.
The figure is revealed in Google’s new ‘How Google Fights Piracy’ report, in which it’s also claimed that YouTube has paid out more than $6bn to the music industry to date – $3bn of which has come from the monetized use of music in videos via Content ID.
“At over $3 per thousand streams in the U.S., YouTube is paying out more than other ad-supported services.
“Why doesn’t anyone know that? Because YouTube is global and the numbers get diluted by lower contributions in developing markets.
“But they’re working the ads hustle like crazy so payouts can ramp up quickly all around the world. If they can do that, this industry could double in the next few years.”