MelodyVR CEO Anthony Matchett On Building A Global Music Business Out Of Virtual Reality

"Before we started there was no VR music company. It just didn’t exist," reflects Anthony Matchett, founder and CEO of MelodyVR. Four years later, the London-based business is now the owner of the world’s largest library of virtual reality music content, has licence agreements in place with all three majors and a number of independents (Big Machine, Roc Nation) and has worked with over 650 international artists, including Post Malone, Wiz Khalifa, Blake Shelton, Kiss, The Chainsmokers, Fall Out Boy, Imagine Dragons, Rag’n’Bone Man, The Who and Bloc Party.

Recent partnerships with Ibiza Rocks and British venues The O2 arena, Alexandra Palace, Arena Birmingham and Genting Arena have meanwhile brought its long-held plans to live stream concerts in VR a step closer to fruition, enabling music fans around the world to experience gigs direct from the comfort of their own home via the VR app on Oculus Go and Samsung Gear virtual reality headsets.

Source: www.billboard.com

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