Let’s not kid ourselves, the global stars that we read about online, see on our screens and hear on the radio every day are not the only fantastic musicians out there. Plenty of incredibly talented people go their whole lives without ever making a ripple in the public consciousness, never mind managing to make a living from their passion.
That can happen for a wide variety of reasons, but one of them is that they didn’t have a team with the right expertise and resources to help establish, develop and drive a sustainable music career.
Great artists need to be free to make great music – there’s no shortcut to that part of the equation. But giving that music the audience it deserves requires smart thinking, years of experience, proper infrastructure and, quite frankly, a lot of graft.