YouTube Is Now Running Pop-Ups To Warn EU Viewers About Article 13

YouTube is continuing its all-out siege against Article 13 — a soon-to-be-approved copyright regulation across the European Union that would shift the burden of copyright policing directly to content platforms.


While numerous execs including Susan Wojcicki, Robert Kyncl, and Lyor Cohen have warned against the dangers of the law in company blog posts and newspaper op-eds, YouTube is now bringing its fight directly to the platform with pop-ups that serve to warn viewers in the EU about the potentially damning proposal. If the bill passes, Wojcicki has said that the copyright burden could fundamentally change the YouTube ecosystem across the EU, potentially resulting in the shutdown of millions of channels — given that the cost of policing copyrighted material could become too costly for YouTube to withstand. 



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