That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.
What is Spotify Pre-Save?
Spotify Pre-Save can be used by marketers to get fans to save tracks or albums before they’re released. This presents an opportunity to engage with these fans even earlier through incentives like giveaways or sweepstakes.