People will only visit your Facebook page ONCE!
Your fans are never going to check your Facebook page again after that first visit. It’s just not how Facebook works. They’ll see your stuff in their feed, or they won’t.
I mean, think about your favorite artists. How often do you check THEIR Facebook pages? I absolutely love the music of Jason Isbell, but I have NEVER ONCE gone to his Facebook page. If I’m proactive about visiting one of his web properties for information or content, I’ll turn to his website, YouTube, or Spotify.