The average price that a Spotify subscriber pays in dropping, and that has artists and record labels worried. Despite a stated price of $9.99 USD / €9.99 EU , the actual average price paid global is just $5.50 per month and falling.
Spotify prices vary from country to country based on local currency, and according to the streamer, what each market will bear. Logically, subscribers in a developing country will pay far less than in the US.
But in November, when Spotify launched in the Middle East and North Africa(MENA), regionwide pricing meant that users in some of the richest countries in the world were paying half of what the US and EU pay.
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