HIGH TIMES IN THE LOWLANDS: NETHERLANDS MARKET REPORT

Dutch demand for live entertainment has never been higher, but ticket prices, stage availability, and burnt-out personnel are issues

Local venues and festivals association VNPF reported 15,426 events in 2017 among its member venues – which don’t include busy Live Nation arenas Ziggo Dome and AFAS Live (formerly the Heineken Music Hall) in Amsterdam. All the same, the VNPF sample took in nearly 5m punters for a collective turnover of €147.3million.

The VNPF’s 45 festival members, which does include major Mojo properties such as North Sea Jazz, Lowlands and Pinkpop, amassed 1.8m visitors. Across the entire market, IQ’s International Ticketing Yearbook estimates that 40m tickets were sold for live entertainment events in 2017.

Article in I.Q. : https://www.iq-mag.net/2019/01/high-times-lowlands-netherlands-market-report/#.XEBrgM9KjOR

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