IQ’s annual European Festival Report takes the temperature of this vibrant summer scene. And the 2018 report highlights some interesting new trends.
Compared to recent years, where weather and terrorism had massive impacts on Europe’s festival business, 2018 was infinitely more calm, with few cancellations and promoters across the continent pretty much reporting healthy visitor numbers.
Unsurprisingly, security at large-scale events has become a major consideration.
Eric van Eerdenburg, from Dutch powerhouse Mojo Concerts, tells IQ that » “My main worry is the crisis in talent which is inevitably pushing up the price that the consumer has to pay and that makes attracting new, young consumers very tricky ». « We’re pricing ourselves out of the business by potentially alienating the next generation of fans and not enough people seem to care about that situation.”
Another trend to emerge from this year’s report is the festival community’s desire to operate in the most environmentally friendly ways possible.
IN GERMANY, THERE ARE FAR TOO MANY FESTIVALS AND THE COMPETITION IS BIG, THE MOST IMPORTANT THING IS TO BE REALLY INDIVIDUAL AND CREATIVE….. suite de l’article d’IQ : https://www.iq-mag.net/2019/02/european-festival-report-2018/#.XG7iqpNKhbV